All right! Andy is focused on tennis now, and he’s got a job to do in front of him.

But there was a lot of fun appearances and new products unveiled in the week building up to the US Open, so just in cased you missed some, here is a re-cap of one of Andy’s busiest days, with a few added details of the hype around Andy. Take note of the various publications that were present at certain events and when they ran (or might run) Andy-related matereial.

Media Recap for Andy Roddick Press Day
On Tuesday, August 24th, Reebok hosted a very successful press day with reigning US Open champion, Andy Roddick. The day began with a live segment on Good Morning America, continued with a press conference at the Reebok NYC Concept Store and concluded with an in-store appearance in Macy’s at the Reebok ’shop-In-Shop.” Following is a detailed recap of the press that attended the three events and the garnered and expected coverage.

Good Morning America
- Live segment that ran on 8/24/04 featuring Andy on-court giving an interview with hosts Charlie Gibson and Robin Roberts while playing with the Reebok Urban Youth Tennis Academy. Good Morning America constructed a custom-made tennis court featuring prominent Reebok branding. The children, decked out in S. Carter Tennis sneakers and Andy Roddick graphic T-shirts hit the ball back and forth with Andy, who debuted his retro Pump graphic T-shirt, Momentum II Cargo Shorts and neon green Court Victory Tennis shoes.

- Live-to-tape segment that will run on 9/4/04. Featuring Andy being interviewed by new weekend host, Kate Wilson. Andy debuted his US Open apparel, Rbk Crew shirt and Momentum II shorts as well as his US Open footwear, the custom made Court Victory Tennis Pump in black/white/grey.

- Taped interview with ABC Radio (nationally syndicated) that will run the week of 8/31/04 featuring Andy discussing his new retro fashion apparel and footwear collection and his on-court performance line.

Press Conference at Reebok Concept Store
The following media were present:
The Tennis Channel
ABC-TV – segment ran nationally on Thursday
Associated Press Reporter and Photographer
Journal News
Charlotte Observer (working on a big article that should run within the next week)
New York Post
New York Sun Reporter – story ran on Thursday 8/26/04
New York Sun Photographer – photo ran on Thursday 8/26/04
Newark Star-Ledger
Star Magazine Reporter (completed follow-up interview via email with Andy on Friday, story to run within the next week)
Cargo Magazine
Stuff Magazine
Teen Vogue Magazine
Vitals Magazine (looking to do a cover with Andy, just recently did impressive cover with Matt Damon)
DNR Editor - story ran on Monday 8/30/04
DNR Photographer - photo ran on Monday 8/30/04
ESPN.com/ESPN – story ran on Monday 8/30/04
Sports Illustrated.com
Fashion News Daily – story ran on Monday 8/23/04
Style.com -confirmed piece running next week
Women’s Wear Daily Reporter – stories ran on Tuesday 8/17/04,
Monday 8/23/04, Wednesday 8/25/04 and Thursday 8/26/04
Women’s Wear Daily Photographer – imagery ran on 8/25/04 and 8/26/04
Footwear News –ran a piece on Monday 8/23/04 featuring imagery of the Andy Roddick Outperform billboard in Herald Square.
Sports Business Journal - ran story on Monday 8/17/04

Appearance at Macy’s
Andy began the Macy’s press event with a live-to-tape interview with Extra in the Reebok ’shop in Shop” (the segment air date is pending). He then signed autographs for roughly a 1/2 hour and was shot by camera crews including various press outlets, Getty Images and Wire Images. Almost all the fans who came through the autograph line purchased the retro T-shirts that were on sale at Macy’s and had Andy sign the shirts. Andy said later that he was impressed to see how many people bought the Ts.

The following photographers and camera crews were present at the Macy’s in-store appearance.
Extra - ran piece on Friday, 8/27/04
ABC-TV - ran piece on Thursday, 8/26/04
London Features
Paparazzi

Additional Press Coverage
In addition, as a result of the press release that was sent out, the Boston Herald, WGSN.com and Fibre2Fashion.com (fashion retailer website) ran stories on Andy Roddick debuting his new footwear and apparel collections.