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November 5th, 2007 05:49 pm
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Today, the National Milk Mustache “got milk?” Campaign, in partnership with USA Today, launched the Scholar Athlete Milk Mustache of the Year (SAMMY) awards, which recognizes 25 high school senior student athletes who have excelled in academics, athletics, community service and leadership with college scholarships.
In the last year alone, college tuition rose 6.3 percent(1) leaving many students and families to search for scholarships. The SAMMY scholarship educates teens on the importance of making smart choices — like drinking lowfat milk, eating right and staying active — by rewarding 25 exemplary students who score big on their tests and in the game while staying healthy with milk. Winners will receive a $7,500 scholarship, attend an awards ceremony with celebrity guests at The Milk House at Disney’s Wide World of Sports, and appear in a special milk mustache ad in USA Today.
High school seniors who think they have what it takes to wear the famous milk mustache can fill out an application at http://www.sammy.bodybymilk.com. A celebrity panel of milk mustache athletes, including Andy Roddick, Steve Nash, Mia Hamm, Michelle Kwan and Tony Hawk will help select this year’s winners.
Last year, more than 56,000 graduating students applied for the SAMMY Award. To date, the National Milk Mustache “got milk?” Campaign has awarded more than 250 talented teens with more than $1.5 million in scholarships and has made a lasting impression on many.