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January 29th, 2007 12:57 pm
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Before defending his title at the AAMI Classic in Kooyong and battling his way to the semi-finals of the Australian Open, Andy met up with American Express ‘Down Under’. Americans Express’s PONG campaign first landed in the states last summer, pitting A-Rod against the retro competition. The interactive campaign included a national commercial, print ads, and website where fans could play as Andy to “stop pong.”
Since the promotion is still running large in ‘OZ’, Andy participated in a photo shoot prior to the Australian Open. Of course, Andyroddick.com was on hand for an exclusive behind the scenes look of Andy vs. Pong!
Click here to see the public gallery. Club Roddick members can view the larger gallery here.