Babolat Unveils Signature Roddick Racquet, Shoes

Though the serve remains his signature shot, Andy Roddick will make his mark off the court next month. Babolat announced the launch of two new tennis products designed and developed in collaboration with Roddick: the Pure Drive Roddick racquet and the Team All Court Roddick shoes.
It marks the first time Babolat has launched a signature line. Both products will be available in specialty stores starting in March.
The Pure Drive Roddick racquet is equipped with the Cortex System, the new and exclusive Babolat technology for tennis racquets. The Cortex System filters out the vibrations, which interfere with feel, in order to enhance the feel of the ball. The Pure Drive Roddick fills out Babolat’s Drive range of racquets. It is sold in standard, extra-long and junior sizes for younger competitors with a suggested retail price of $189.
The Team All Court Roddick shoes bear Roddick’s signature on the left side of the shoe. Specifically created to optimize lateral movement, the Team All Court Roddick is a high-performance, all-court shoe equipped with all the technologies featured in the Team Babolat range:
• Exact - the Shoe Energizer, to boost lateral movement
• Extra-durable outsole developed exclusively with Michelin
• Vibrakill - shock-absorber in the heel for maximum comfort.
The Team All Court Roddick will retail for $109.
Founded in Lyon, France, in 1875, Babolat is the first company to have specialized in racquet sports and the world leader in the production of natural gut strings. Easily recognized by its trademark “double-line” (two stripes on the racquet frame and black on the stringing bed), Babolat is still family-owned. Today, with U.S. operations in Boulder, Colorado, the company also manufactures synthetic strings, shoes, a full range of accessories for all racquet sports as well as a best-selling line of racquets used by some of the most renowned names in tennis.
To purchase Babolat products, click on the Tennis Warehouse logo on the home page right here on andyroddick.com.