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Coverboy Andy! A First For Cargo
Posted By Andyroddick.com Staff On 11th August 2005 @ 00:00 In Beyond The Court | Comments Disabled
In September’s issue of Cargo, a men’s lifestyle magazine, Andy will be first celebrity to grace the cover. Available now at newsstands, the magazine features portraits of Andy in the latest fall trends, including his new label Lacoste, an interview with a twist, as well as an article on his “No Compromise” wristband.
Cargo’s Editor and Chief, Ariel Foxman, explains why Andy was chosen as the pioneer for the first celebrity cover. “Turns out the needs of a wildly busy professional athlete are not dissimilar to the needs of wildly busy professionals like you and me,” Foxman draws parallels to his readers’ interests with those of the “tennis hot-shot” as he refers to Andy.
Foxman used Andy all throughout the magazine. You’ll spot Andy in several sections, including the four-page spread where Andy was the one asking the fashion experts their opinions on his lifestyle. From traveling tips, worn out jeans, and car organization Andy puts Cargo magazine in the hot seat. Andy, of course, not only shows his sense of style but especially his classic sense of humor when he asks a very personal question about wearing hats and premature balding, “for a friend” he explains.
They say a picture is worth a thousand words. But I can certainly use more than a thousand words to explain this cover. To get the full effect, go to your local bookstore or visit [1] www.cargomag.com.
Check back to Ar.com for more of Andy in the media.
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[1] www.cargomag.com: http://www.cargomag.com
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